valuation France

Campsite Valuation : A booming typology of assets

Outdoor accomodation was once little or not appreciated by investors. The lack of professionalism of the operators as well as the "popular" connotation of this type of hotel, were put forward so that we do not care.

The upgrading of the latter, at the request of customers, as well as the ever-increasing occupancy rates, have attracted the curiosity of investors. They are now very attentive to this typology of assets that develops from year to year.

  • 6 900

    Campsites in metropolitan France in 2021

  • 2,8 billions euros

    of turnover in 2021

  • 322 millions

    Overnight stay in 2021 - a figure multiplied by 3 in 10 years 

2021 - BNP Paribas Real Estate Valuation France

Expert point of view


Regional Director

What are the characteristics of a campsite ? 

There are many campsites with various characteristics. Some will highlight their location by the beach or even by the lake. Others, not having a specific geographical asset, will offer particularly attractive services such as water parks with heated pool, spa, hammam, sauna, restaurant, minimarket, children's club and dinner show. 

These numerous services have the effect of keeping all customers within the campsite, without the need to leave the structure.
Then comes the classification of accommodation according to the size of the plots, the quality of the "mobile home" and the associated services.

What are the investors expectations ? 

Outdoor accomodation is an asset class that is still little explored but particularly interesting for investors. Attractive rates of return and cash flows secured by long-term leases are all assets in a portfolio diversification strategy. The limited stock due to legal and environmental regulations, which limit the creation of new units, coupled with the financialization and consolidation of the sector, suggest an increase in liquidity on this type of assets in the future, a bit like healthcare real estate a few years ago.

What are the main evaluation criteria for a campsite ?

Geographic location

The attendance of the area and the tourist opportunities present, the accessibility of the campsite, its distance from the beach, lake ...

Tourism label

The label also contributes to the popularity of the places and ensures tourist traffic (UNESCO classification, Most beautiful villages of France, National or Regional Natural Park ...)

Quality of facilities and services

The average surface area of the plots offered, the category of existing "mobile homes", the various services offered by the campsite (heated swimming pool, wifi, restaurant, grocery store, children's club ...)

Commercial exploitation and development potential

Presence of a renowned brand or an independent, possibility of expansion or redistribution of plots for better optimization

Compliance with standarts

The standards corresponding to the classification of the campsite must be respected

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